Luxury Shopping Brand
The North Shore is a rebranding of an existing shopping mall in the northern part of Chicago. The rebrand updates the wayfinding system to better facilitate navigation in vehicles and on foot.
![logotype](/images/projects/2011/north-shore/1200w/1200-north-shore-logo.jpg)
![round logo](/images/projects/2011/north-shore/1200w/1200-north-shore-roundlogo.jpg)
Wayfinding
The new signage system makes use of a cool blue color to reflect the nearby great lake. The typography is custom lettering from the logo and is paired with a spaciously tracked serif typeface to give the sense of space in the outdoor mall.
Materials for the signage are stained concrete, blued steel, and glass. The glass gives the typography a place to sit while having the appearance of floating.
![logotype](/images/projects/2011/north-shore/1200w/1200-north-shore-signs-01.jpg)
![logotype](/images/projects/2011/north-shore/1200w/1200-north-shore-signs-02.jpg)
Sitemap
A plan for the locations of each sign was created to ensure that people visiting the North Shore would always have the right information when navigating the space.
![logotype](/images/projects/2011/north-shore/1200w/1200-north-shore-sitemap.jpg)