Keeping Austin Warped
A new logo system for the WSSA helped to modernize the brand and promote new membership. The new logo can be used in various forms depending on the size and the amount of information needed for the application.
The largest seal is used for large scale such as bags and shirts, the single logo is used at small scales, and the logo with the written out name is used on cards and packaging.
Promotional materials feature icons of common tools used by weavers and spinners. These icons use highly textured photos and detailed shots of projects to give the brand a more traditional feel. The photography also focuses on natural materials such as wood and fibers.
