Work | brand identity 2012

AYYA-NYYL

AYYA-NYYL

AYYA-NYYL

American Yo-Yo Association + National Yo-Yo League

The American Yo-Yo Association and the National Yo-Yo League are responsible for promoting and regulating local, state and regional yo-yo contests throughout the United States. In order to celebrate the merger, a new logo was designed that incorporates both parties in a shield format common to both parties.

shield logo
New logo for the merger.

Contest Pack

To aid in supplying contests, the new brand uses common forms, stickers, business cards, and mailing materials to give an official flair to local contests. The AYYA-NYYL will send a contest pack with all the needed materials at the request of the contest organizer.

envelope
Envelope.
business card business card business card
Business cards.
letterhead event form event form back
Letterhead and event forms.

Flat-Pack Trophy

The trophy is laser cut from a single piece of acrylic and functions as a stand for the yo-yo given to the first place winner. The trophy can be shipped flat and assembled at the contest without any glue or fasteners required.

contest trophy
Laser cut acrylic trophy that holds a prize yo-yo.