Curated Catalog

Twice a year, Bright Beam Goods releases a new catalog showcasing the current product lineup going into each big retail buying season. The catalogs serve as a takeaway for show visitors as well as a mailer to existing and potential new customers. The covers are all designed only using the newest products and wrap around the front and back.

Spring/Summer 2017

This catalog aims to mirror the gridded nature of many of the products BBG offers. The pages are kept more neutral to let the product colors pop against the pages.

Fall/Winter 2017

The Fall/Winter catalog marks a change in the visual direction of the products, where a focus on layering and transparency meets the dynamic patterns found in the products. To maintain visual depth, color overlays run above and below product photos to make the catalog more playful.

To make browsing the catalog easier, best selling products were marked with the BBG Asterisk logo, and new products were also marked.

Spring/Summer 2018

As a continuation of the previous concept, this catalog uses more solid blocks of color at dynamic angles complimentary to the product design. The catalog also started including wholesale items like product displays.