Passion for Food
The print ad campaign for Pink Avocado ran for many years in Tribeza, Edible Austin, and LstyleGstyle. It consisted of a variety of text and image compositions that corresponded with the theme of each issue. The ads were monochromatic with pink accents in order to emphasize the brand and stand out from the much more traditional ads in the same section.
The copy and tag lines were written for each ad specifically and selected the photography from their library of images. Ads varied in size based on the cost of ad space for each issue, making it a challenge to convey a strong and consistent message with less space compared to the original square ad.
The effectiveness of the ads were measured by directing customers to a dedicated landing page on the website.
Full Page Ads
Half Page Ads
Quarter Page Ads
Illustrative Ads
To make the catering ads stand out even more from other ads in Tribeza, a few ads were designed with a more illustrative approach. They used a duochromatic color palette with pops of the pink color, but blend the food photography with graphic elements and textures.
