Make Your Work Stand Out

The print ad showcases the potential for building up impasto effects using Golden's line of heavy body gel mediums and hard molding pastes for its popular acrylic paints. The ad showcases a simple set of inscribed yellow squares from above, but a long shadow depicting the Empire State Building leaves the impression of a tall stack of paint on the canvas. Golden paints are famous for originating in New York City.

Store Display

To accompany the print ad, an updated and custom store display would be installed in art supply stores to house a collection of the gel mediums. The display is tiered according to the thickness of the medium and would feature examples of the texture on the shelf edges. This way, artists can get a sense of which medium to use for the desired effect.