Work | product & form 2011

Holspin Milk Yo-Yo

Holspin Milk Yo-Yo

Holspin Milk Yo-Yo

Themed Yo-Yo Packaging

Disguised as a carton of lunchroom milk, this yo-yo packaging makes for a collectible package. Besides the yo-yo being named Milk based on the color and texture of the yo-yo, the company is also named after a breed of cow—with a yo-yo spin. The logo is a playful drawing of a holstein cow with utters in plain view.

holspin logo
Holspin cow logo.

The package has a circular window stamped to reveal the side cap of the yo-yo as well as a nutrition label describing the specifications of the yo-yo.

yo-yo in packaging
Fully assembled packaging.
side cap of yo-yo
Yo-Yo side cap graphic.

To keep the yo-yo from moving in the box, a small paper stand is folded and cradles the yo-yo with the string wrapping around to keep it firmly in place. The yo-yo comes with a die counterweight and extra string inside the box.

packaging contents
The contents of the packaging.

The graphics of the box feature the cow logo in various blue shades overlapping to produce a random pattern. Each box is numbered at the lip of the opening, which encourages collecting without opening the box.

box dieline
Carton graphics on a dieline.